Insights

From using AI to impact from AI: the decisions now on the table

98% of companies are at least experimenting with AI. Only 4% generate substantial value from it, and 74% have yet to see tangible value (BCG, 2024). The difference rarely lies in the technology, but in the decisions executive teams take, and in their order. This path shows which decisions these are, who takes them and what helps.

Tailored to your industry

Choose your industry: the recommendations and use cases along the path and the library adapt.

Our playbook · 41 pagesGrowth through AIThe path follows this playbook: from the first assessment to the Quarterly Growth Review.Read the key points →

Three insights before you decide

1
"We are doing AI" is not enough.
98% of companies are at least experimenting with AI. But only about a quarter have developed an AI strategy and built the capabilities to implement it. What matters is not whether, but what for.
To step 0 ↓
2
Measure success where it counts.
Only 4% generate substantial value from AI, a further 22% see first impact, 74% none that is tangible. Invest where the benefit shows in business figures. An initiative just for learning often creates more risk and resistance than benefit.
To step 2 ↓
3
AI is a business topic first, not an IT topic.
Successful companies put 10% of their resources into algorithms, 20% into technology and data, and 70% into people and processes. So we do not start with technology, but with your strengths and weaknesses, your goals and where you see your company in three to five years.
To step 1 ↓

Source: BCG, Where’s the Value in AI?, October 2024. Survey of 1,000 CxOs and senior executives in 59 countries.

Five questions executive teams should be able to answer

No form, no score, nothing is stored. Answer the questions for yourself.

Can you say in one sentence where your company should be in three to five years, and what AI contributes to that?Step 1
Do you know which AI tools your employees use with company data today?Step 1
Who in your company is responsible for AI risk, by name?Step 1
Which two processes would AI change the most, and what would that be worth in francs?Step 2
How would you know in twelve months that your use of AI has paid off?Step 4

Where an answer does not come straight away, that is your starting point. In our conversations, many executive teams find this for at least two of the questions.

The path

Five steps, each with clear responsibility

The path follows our playbook "Growth through AI". At every step a free route remains open. Our services start where a team needs to agree and decide. The report to the board in step 4 opens the next round.

View for